Client: JAPAN TOBACCO INTERNATIONAL
Brand: WINSTON XS
Project: HIP HOP AWARDS 2018
The Bulgarian HIP HOP Awards ceremony is among the most popular music events in the year and enjoys tremendous viewer and media interest. The glamorous event brings together on the same stage rappers, dj’s, selectors from over 10 generations back, directors, hip hop dance formations and ballets.
Being an innovative and dynamic brand, Winston XS fits perfectly in the event.
As a tobacco brand number 2 in the world Winston XS is for those who lead progressive lives and look to the latest technology to exemplify their modern attitude and provide innovative solutions at both work and play.
Together with Winston brand team we’ve created a mechanic that attracted people to try and receive a compliment from out photo corner together with a great memory from the ceremony.
The event had strong media coverage in medias as Novini.bg, HotNews, Woman.bg, Man.bg etc. BTV, Kanal 3, BG Music Channel etc.