PROJECT

SOBRANIE SLIMS LAUNCH

Client: JAPAN TOBACCO INTERNATIONAL
Brand: SOBRANIE
Project: SOBRANIE SLIMS LAUNCH

We are the new exclusive BTL agency of the third biggest tobacco company in the world. We took the responsibility to bring the BLT activations of all their brands to a superior level.
An example of an outstanding activation is the launch of a new Sobranie range in the end of 2017.
Sobranie Slims was launched in Bulgaria in response of the consumer demand and we had to come up with a beautifully crafted campaign. This is why we used elements of the key visual and incorporated them into the design of the gifts, promo teams’ clothes and branding of the campaign to have full consistency in the delivery of the desired consumer messages. The whole campaign was linked with storytelling and had its culmination with an own event that hosted precious guests and had the shine of real diamonds.
The journey of the new Sobranie range has just started on this market, but we can proudly say that this has been one of the most successful launches within the sector in Bulgaria.