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MUSIC IN THE GALLERY – Locals
PROJECT

MUSIC IN THE GALLERY

Client: JTI & SOFIA CITY ART GALLERY
Brand: SOBRANIE
Project: MUSIC IN THE GALLERY’18

In 2017 a great partnership between Sobranie and Sofia City Gallery has started called MUSIC IN THE GALLERY.
The first event of the series was named “In the Shadow of the Orient” with special guests Teodosii Spassov and Chaik Giaiztzian.
The second event was the finish of the brilliant Sobranie Slims launch, which should have been done in the same stylish and outstanding manner as the entire launch has started. The whole campaign was linked with storytelling and had its culmination with an own event that hosted precious guests and had the shine of real diamonds.
Special guest of the event was one of the most famous art, pop and jazz artists in Bulgaria – Hilda Kazasyan, that withdrew the first winners of the national diamond Sobranie campaign.